Marketing efforts directed toward other businesses rather to individual consumers. Business-to-business advertising may involve the promotion of products such as copier machines, or services such as human resources consulting or logistics, that are primarily designed for businesses.
While business-to-consumer advertising focuses on reaching a household's decision-maker, business-to-business advertising focuses on reaching the employees of a business responsible for making capital decisions or who are in charge of purchasing. While consumers may be able to make rapid decisions on whether a product is of interest, businesses are often slower and have to go through a more complex process because the cost of products for a business can be high and may require approval from several levels of management.
Investment dictionary. Academic. 2012.
Look at other dictionaries:
business-to-business advertising — ➔ advertising * * * business to business advertising UK US noun [U] MARKETING ► TRADE ADVERTISING(Cf. ↑trade advertising) … Financial and business terms
business-to-business advertising — /ˌbɪznɪs tə bɪznɪs ˌædvətaɪzɪŋ/ noun advertising aimed at businesses, not at households or private purchasers … Marketing dictionary in english
College Newspaper Business & Advertising Managers — (CNBAM) is a professional organization for students and advisers working with business and advertising departments in college and university newspapers across the United States.The organization has approximately 125 member schools.Training and… … Wikipedia
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
advertising agency — ➔ agency * * * advertising agency UK US noun [C] (also ad agency) MARKETING ► a company that produces advertisements: »He is the creative director at the American owned advertising agency that will be producing all the poster, leaflet, and… … Financial and business terms
advertising campaign — ➔ campaign * * * advertising campaign UK US noun [C] MARKETING ► a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it:… … Financial and business terms
advertising space — ➔ space * * * advertising space UK US noun [U] MARKETING ► space in a newspaper, on a website, etc. that people pay for to advertise something: »It aims to generate revenue by selling advertising space on its site, as well as from sales of… … Financial and business terms
Advertising Standards Authority — ˌAdvertising ˈStandards Auˌthority abbreviation ASA noun MARKETING ORGANIZATIONS a British organization that makes sure that advertising is honest, truthful, and acceptable: • Advertisements with flight prices must include all taxes and other… … Financial and business terms
Advertising Association — ˈAdvertising Associˌation abbreviation AA noun MARKETING ORGANIZATIONS a professional association of British organizations representing companies and people involved in advertising … Financial and business terms
advertising budget — ➔ budget1 … Financial and business terms